Rob Howard
January 18, 2018
January 18, 2018
BREAKING YOUR BRAND’S FLYER FIXATION
FLYER FIXATION
Breaking Your Brand’s Flyer Fixation
In 2015, U.S. brands spent 16% of their advertising budgets on print media, like flyers, to reach consumers who were then only spending 4% of their time reading them. Marketers’ continued over-reliance on traditional printed flyers to do the heavy lifting to drive store traffic and sales is misplaced.
The latest in our Perspective Series explains how the effectiveness of printed media can now be vastly improved by supplementing flyer campaigns with digital media that exploits mobile ID tracking to hyper-target individual, ideal customers with actionable offers that has proven to deliver better ROI.
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Rob Howard
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement 
