Convert Your Customers into Cult-like followers

Many of the world’s most significant businesses are affectionately referred to as ‘cult brands’ given their irrational levels of adoration and customer affinity. Over the past ten years my team and I have devoted ourselves to decoding the cult brand genome so we can help aspiring cult brands adopt the beliefs and behaviors of iconic brand role models.

There are five key attributes that Cult brands display that allows them to enjoy desirable benefits. Why don’t more brands achieve cult status then you ask? In our experience, the answer revolved around three common characteristics.

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