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Engaging Patients Through Innovation On Their Health Journey
Enlightenment Series

Engaging Patients Through Innovation on Their Health Journey

Considerations for Healthcare Post Pandemic 

 

Embracing Innovation

Innovation shouldn’t be viewed as having a negative impact on the art and science of healthcare. There will always be a need for in-person visits and the provider and patient relationship is critical in so many ways, including taking into account the patient’s overall history and quarterbacking their care with other providers including specialists. What has changed… is how consumers want health care delivered.

 

The World is Changed

Prior to the pandemic many healthcare brands were already facing pivot points in their strategy, business plans and offerings. Progress has been slow to-date as the healthcare industry, in particular, has been reluctant to innovate consumer engagement for a variety of reasons including reliance on antiquated paradigms, commitments to legacy systems and business models built around traditional product and service offerings. Now, in the face of a crisis the healthcare industry has visibly changed, with most waiting rooms and medical offices sitting empty. The pandemic has only become an accelerant of this impending transformation towards new methods and approaches to engaging consumers along their health journey.

 

The Whole Story (~10 min read)

Dig a bit deeper and read the whole story on the driving forces of innovation and technology as well as key considerations for engaging patients post pandemic in my white paper.

 

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Further Reading
Getting Emotional Is The Most Rational Thing A Marketer Can Do
The Traditional Marketing Plan is Killing Restaurants Pt. 2
The Traditional Marketing Plan is Killing Restaurants Pt. 1
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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