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Relevance Amidst Recovery
Enlightenment Series

Relevance Amidst Recovery

It’s difficult for many to process the magnitude of what has transpired to commerce and capitalism since early March. Not since WWII have entrepreneurism and free enterprise been so severely impeded. The full implications—both good and bad—of these crazy times won’t be fully understood for years, and we must all accept that fact that we’re in uncharted waters.

My team and I at Cult have hosted dozens of executives in roundtable discussions and 1:1 interviews to help assess this situation and inform some opinions about how best to proceed.

 

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Further Reading
Getting Emotional Is The Most Rational Thing A Marketer Can Do
The Traditional Marketing Plan is Killing Restaurants Pt. 2
The Traditional Marketing Plan is Killing Restaurants Pt. 1
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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