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The Traditional Marketing Plan is Killing Restaurants Pt. 2
Enlightenment Series

Can Customer Engagement Models (CEMos) Save The Restaurant Industry?

The CEMo process effectively replaces the traditional marketing plan by rallying all brand stakeholders together to collectively reinvent the brand and develop enduring organizational brand alignment that builds long-term customer affinity, increases brand relevance and ignites permanent competitive differentiation.

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Further Reading
Deploying Discretionary Dollars
Keeping A Pulse on Audience Emotions and Attitudes
Brand Experience Model
FIX: A new prescription to cure disengaged customers, prospects or staff
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