Enhance customer engagement and business performance by fostering deeper connections among customers, prospects, and staff. Discover how to apply specific cult branding principles derived from years of experience studying, and working alongside, some of the most fervently adored brands in the world.
We’re not standing out and grabbing enough attention.
Many businesses are now managed by executives who are several generations removed from the founder. These leaders often prioritize maintaining the status quo over innovating to create a significant impact. As leaders, we need to provide greater inspiration, motivation, and expertise and do things bold enough to be noticed.
We’re not harnessing the power of word-of-mouth.
Creating a strong customer base goes beyond traditional marketing tactics. Brand advocates purchase more and usually pay full price, and defending it through thick and thin. Learn how creating advocates differs from creating advertisements, and how to prioritize authentic connections via more meaningful branded interactions.
Our customer aren’t giving us a competitive edge.
Successful brands understand their customer base on a deep level, leveraging insights to enhance both emotional and rational connections. Mediocre brands rely on intuition or lagging indicators, like NPS, and aren’t embracing better tools that are more predictive and prescriptive to drive greater revenue and relevance.
Our immersive workshops focus on practical application, helping brand leaders evaluate their current strategies against industry best practices.
We offer recommendations on go-to-market plans, brand strategies, team organization, budget allocation, and impact measurement. Participants leave with actionable insights to bridge the gap between their brand’s current state and desired outcomes.
Foster innovative ways for customers to engage in elevated brand experiences.
Draw in new customers without constant promotional efforts.
Develop products and services that generate buzz within the community.
Seize valuable market share by challenging industry norms.
Improve the customer journey by emphasizing human connections.
Increase earned media coverage to boost brand visibility and reputation.
The world’s top companies process actionable insights into specific audience segments that enhance engagement. Learn how to compare and contrast your current analytic or insights methods against the businesses achieving enviable levels of brand advocacy
Greg Damus is the Chief Strategy Office at Cult Collective. For over a decade, Greg has worked with notable brands to build and maintain more deeper and more engaging relationships with customers, prospects and staff. He has helped launch one of the top 10 most successful start-ups in U.S. history, assisted a 100-year-old brand in rebranding and forming lucrative relationships with new customer segments, and advised one of the leading healthcare and academic centers in the world on how to achieve cult brand status.
Chris Kneeland is the co-founder and CEO of Cult Collective. His professional passion is helping brand leaders master new ways of engaging customers, prospects, and staff.
Chris regularly speaks at high-profile conferences like SouthbySouthwest, Global Shop, Inbound, NRF, CMA, Digiday and The Gathering, which he co-founded. In addition, he is an adjunct professor at Mount Royal University, holds a Master’s degree in Marketing Communications from Northwestern University, and a Bachelor of Arts from Brigham Young University.
Greg Damus is the Chief Strategy Office at Cult Collective. For over a decade, Greg has worked with notable brands to build and maintain more deeper and more engaging relationships with customers, prospects and staff. He has helped launch one of the top 10 most successful start-ups in U.S. history, assisted a 100-year-old brand in rebranding and forming lucrative relationships with new customer segments, and advised one of the leading healthcare and academic centers in the world on how to achieve cult brand status.
Chris Kneeland is the co-founder and CEO of Cult Collective. His professional passion is helping brand leaders master new ways of engaging customers, prospects, and staff.
Chris regularly speaks at high-profile conferences like SouthbySouthwest, Global Shop, Inbound, NRF, CMA, Digiday and The Gathering, which he co-founded. In addition, he is an adjunct professor at Mount Royal University, holds a Master’s degree in Marketing Communications from Northwestern University, and a Bachelor of Arts from Brigham Young University.
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