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(Address)
1025 10th Street SE, Calgary, AB T2G 3E1
(Office Hours)
Monday - Friday
9:00 AM – 5:00 PM
FAQ
Got specific questions?
How is CULT different from a brand agency?
Most agencies help brands get noticed. CULT helps brands get chosen — repeatedly, by the right people, for the right reasons. We work at the attitudinal layer — the emotional drivers behind why customers come back. CEQ™ measures it. aJourney™ maps it. Experience Architecture deploys against it. The output is commercial. Lower acquisition costs. Higher lifetime value. Customers who do your marketing for you. Brand agencies sell craft. CULT sells diagnosis, measurement, and the operating system that turns insight into commercial outcome.
Who do you work with?
We work with multi-location, experience-dependent consumer brands in the US and Canada.
What does a typical engagement look like?
Every engagement runs through three moves. Identify the attitudinal driver behind customer choice. Map the journey moments where CAC, brand equity, and LTV are made or eroded. Invest at the specific moments where it actually moves the business. Most relationships start with a Workshop, then deepen through CEQ™ benchmarking and aJourney™ mapping, and over time become a multi-year operating system.
How do you measure success?
Three places: lower acquisition cost, higher lifetime value, and customers who do your marketing for you. We treat attitudinal measurement as an input metric. Trust, relevance, belonging, and emotional readiness shift months before the behavioral data catches up.
What is The Gathering?
CULT hosts The Gathering annually in Banff — North America's leading brand festival, 15 years running. The Gathering is the source of our proprietary attitudinal research, and a network of globally recognized brand leaders we've been gathering with since 2010.
How long until we see results?
Honest answer: it depends. Strategic alignment shifts in weeks. Attitudinal measurement starts producing predictive signal in months. The commercial outcomes — repeat purchase, LTV, advocacy — show up over quarters, not weeks. We're a multiplying investment, not a campaign vendor. The Gathering is the source of our proprietary attitudinal research, and a network of multi-location brand leaders we've been gathering with since 2010.