What we
Believe
CEQ™
EEQ™
Our Customer Emotional Quotient or CEQ™ methodology yields an understanding of the most important feelings and beliefs that lead to affinity and advocacy and turns them into actionable insights.
CEQ™
spend more time on
branded web and
social properties
click on more
brand ads
Share new ideas with
their teams more often
more likely to
increase monthly
in-store purchases
CEQ™
What is
CEQ™?
CEQ™ is the foundational customer research CULT uses to build strategic insights and recommendations across brand and external communications. It tracks and quantifies audience engagement over the short term and long term, and helps brands model when, where, and how they’re currently earning customer loyalty while uncovering hidden levers of advocacy that have yet to be pulled.
How does
CEQ™ Work?
CEQ™ matches the simplicity of administering the popular customer satisfaction measurement NPS in that our survey can be completed within seconds while revealing more. Through a 90-120 second survey, CEQ™ informs immediate opportunities and is designed to continually measure sentiment, progression and relevance across brand and marketing activities, projects and business goals.
Why Explore
CEQ™ Work?
Studying and measuring the factors impacting your customer experience can be your organization’s most important decision, as an engaged audience is a key indicator of the level of predictable and long-term success your brand will achieve. CEQ™ uncovers which of the attitudinal and emotional-based factors must be enhanced to positively impact customer experience and, ultimately, business performance for the organization.
