The overriding theme of the 21st Century is accelerated change. Yet one industry remains curiously mired in archaic beliefs and practices, dating back decades. Advertising.
Companies are still stubbornly hunting target audiences, unaware they should be making targets of themselves. They continue wasting obscene amounts of money on media campaigns and markdowns, oblivious to the fact that the biggest return on investment is to be had by making their products, programs and people more remarkable. They shout ever more loudly into a jaded void, rather than interacting with those who really matter.
At Cult, we know that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. We understand that when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold. We know that cult brands spend as much effort fostering their culture and engaging employees, as they do attracting customers. And we believe that, in a world with too many choices and too little time, companies without highly engaged, devoted followers, both inside and out, are destined to drift into irrelevance.
Every day, we lead the charge in this brave new world. We enlighten organizations and their captains, helping them expose, embrace and express their real stories, in non-traditional and wholly unexpected ways. All in the case-studied, scientifically proven knowledge that those who get it right, will inherit the earth.
THIS IS WHAT WE DO. THIS IS WHO WE ARE. THIS IS THE DENT WE ARE MAKING IN THE UNIVERSE.